As a Mom of two, I’ve been there. I’ve stood in my closet, starred at all of the clothes in front of me, and came to the conclusion that I had absolutely nothing to wear. I’ve also taken an arm full of clothes into the dressing room only to pick myself apart and leave empty-handed.
My guess is that you’ve been there too. And while I wish it wasn’t true, I’ve heard from so many friends, family, and clients that the stress over what to wear has actually stopped them from scheduling a newborn or family session. That absolutely breaks my heart.
It wasn’t long into my journey as a newborn and family photographer that I realized how true this was. I also knew that if I wanted my clients to truly enjoy having family portraits or ensure they scheduled a newborn session, I needed to find a way to alleviate this burden. The solution was fairly simple and what I didn’t know was how much it was going to change the trajectory of my business. Curious? Keep reading!
The Solution – A Client Wardrobe!
It didn’t happen overnight and I have learned a lot along the way. We currently have over 150 dresses for Mom, 100+ outfits for girls and boys ages 0-10, and even shirts for Dads. Various styles…casual, dressy, boho, classic…we’ve got it all.
Each piece in the wardrobe has been purchased with intention. I want the dresses to be flattering for moms and work for various body types. I work in textures and patterns that photograph well, and select pieces for the kids + dad that will coordinate easily. We are constantly refreshing the wardrobe so that what we offer is not only in style but new to all of our returning clients.
So why wardrobe? I knew that if I could provide a solution to one of the biggest barriers, that would mean more family’s having tangible memories over the years and photos to one day pass down to their children.
Offering a wardrobe also saves my clients money and likely a lot of time. Instead of spending hours shopping for outfits, we have a 30-minute styling appointment (currently done virtually due to Covid). We take into account the colors in your home, the location of your session, and coordinate your family’s outfits to ensure a cohesive look that will look beautiful hanging in your home.
Building a client wardrobe was really the first step towards offering a full-service client experience. This gave me a glimpse into what that would do for my clients and it made me want to offer more. Two years later, I can truly say that KWP takes care of every little detail from start to finish.
Kristin Wood Photography, LLC specializes in Newborn, Maternity and Family Photography serving Fairfield County and surrounding areas including Greenwich, Westport, New Canaan, Ridgefield, Stamford, Fairfield, New Haven, Manhattan, and Westchester County. If you are interested in booking a session, please contact me here.
I would love to begin planning a portrait session for you. Whether you want an outdoor beach or field setting or a cozy in-studio or in-home setting, we will design the perfect session to suit your family. I provide a luxury photography experience with a full client closet, personalized wardrobe styling, hair and makeup artists, and custom album and wall art designs for your home.
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